簡報技巧小整理

現在的職場人，幾乎無時無刻都需要簡報一下

連結婚場合都要來一下新郎與新娘的故事了

更別說要跟投資者或是合作夥伴說明你的服務

所以我整理了一下不同的提案技巧，技巧人人不同，所以也無關對錯。

我自己的看法是：

簡報就是說故事，如何讓這個故事好聽，不會只有一種方法。而其中我認為最有效的一個方法就是練習。

喔，不，其實還有一個更重要的是，就是打開你的 powerpoint。

我明天要簡報了，但我現在還在拖拖拉拉寫不完（遮臉）

 

David S. Rose - 某個很有名的創投

1. 資料來源：Mr.Jamie - 向創投提案，應該是這樣的

   

心得：嗯，的確講的不錯，是少數我願意一直聽下去的簡報，果然不是蓋的，不過他手機掛在腰上，有點太宅。不符合桌上那台 macbook pro。

就 10 個重點，將自己好好的行銷一番

1. 正直：要讓人值得信賴
2. 熱情：創造價值，改變世界的決心
3. 經驗：要有發展組織的相關經驗
4. 知識（產業）：相關的產業經驗
5. 技術
6. 領導能力
7. 對公司的承諾
8. 遠見
9. 踏實：有時候困境會先發生，所以還是要先踏實的工作
10. 受教能力

（我幾乎都沒有…遮大臉.）

簡報時間：10 分鐘（因為人類在 18 分鐘後注意力就會下降）

簡報技巧：

1. 好的開場很重要，一定要讓人注意到你
2. 前後的論述要一致
3. 要有的第三人的佐證：客戶 / 銷售或是一些實績，別只有自己說
4. 利基與市場預估：不可以太高到不可信，也不可以低到讓人沒興趣
5. 避免任何需要思考或是不了解的事出現在簡報中，如：我們沒有競爭對手，都會使報告的流暢性中斷。
6. 把觀眾當做 12 歲，按部就班的說明，不要跳過一些步驟。

簡報內容：

1. 公司的 Logo，不要講一些五四三，例如簡報日期。一定要很快讓大家把注意力放在你身上
2. Business Overview：快速的說明你的服務內容，我們替 X.Y.Z 市場做  A.B.C
3. Market：為何這個市場值得耕耘
4. 產品：你是賣什麼的，做什麼生意的。一定要展示：用截圖，千萬不要實際展示。
5. 非常熟練你的簡報，以致不用看著螢幕講出來，盡可能用紅外線遙控器操作，將視線放在你的對象上

後面的就不太重要了，加減看。

 

我自己的心得是：

了解你的對象很重要，因為上述的內容與大綱，比較像是對投資者講的，所以一定要搞懂你的對象。

投資者他們很忙，也聽過很多簡報，可能沒有什麼時間 / 耐心聽你講。

我曾經有一次在一個聚會對一個淺在投資者簡報，不過的確沒有準備好，只聽了一下（5 – 10  分鐘），

然後提點了我們一下就先離席了。

 

回過頭來，他們（天使投資者）重視者的確就是這個影片所說的。真是一點都沒錯。

 

蓋 川崎（Guy Kawasaki）- 創業的藝術

 

我的心得：這本書真是太有趣了。每週都值得看一下

這本書內容很多，關於提案的部份 - 第三章 提案的藝術

1. 10 張簡報 / 20 分鐘 / 30 級字
2. 頭一分鐘介紹自己 幫助大家進入狀況
3. 一句話說明公司的工作內容：我們賣軟體
4. 了解對象的背景，組織等等
5. 一人負責主講：這邊的意思應該是其他人都要避免自打耳光的跡象
6. 姿態不要太高也不要太低
7. Q & A 發問時，要做筆記
8. 練習 25 次以上
9. 小細節：簡報不要太花俏

 

好了，我應該真的來去寫簡報或是打個球了。

下一篇（希望是明天），我會寫寫，我個人推薦的創業家書單

先整理一下

創業的藝術 / 你夠拼命嘛 / Rework / 顧問的祕密 / 人月神話 / Up 學 / 領導的黃金法則

雖然不是每本書都直接跟創業有關，不過每本都應該對網路創業有所幫助。

想成為下一個開心農場? 看看這個Presentation吧 Social Games Design Workshop

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Social Games Design Workshop

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The Basic Social Networking Tools

• Digg: Create a news niche by uploading information that’s useful to you and to others who want your information. This is a great place to find like-minded individuals who are interested in your information.
• Facebook: Not just for kids, this tool can help you create ‘Pages’ that relate to your business where you gather ‘fans’ like ‘followers’ on Twitter.
• Flickr: Share photos of your products or services, staff, convention photos and get-togethers to show that you’re a pro and that you like to have fun as well.
• Friendfeed: Create a private group for your company or colleagues to collaborate on a research paper, coordinate an upcoming event, or give status updates on the TPS reports. Or, use Friendfeed as an aggregate to feed from your other social networking tools.
• LinkedIn: LinkedIn is the business social networking leader of the pack. While you may be tempted to use your business as the ‘name’ for your LinkedIn account, you might think about a down-the-road situation where you sell that entrepreneurial business. Be yourself at LinkedIn, state what you do, and put enough information in your profile to show that you own a business and that you’re a human being, too.
• Twitter: Use Twitter to show that a real human lies behind your brand. Some social media pros suggest you use a photo rather than your logo for an avatar, but use what feels ‘right’ to you.
• YouTube: This tool is a no-brainer for film companies, entertainers and politicians. But, you can use videos as how-to guides, information hubs and more to promote your business.

Enterpreneur-Specific Social Platforms

• BizFriendz: Increase your online presence and your sales as well as develop new business contacts and partnerships through this social media platform. Earn money while you build your network through ticket sales for events you create and through first- and second-tier referral fees from others who join your network and use BizFriendz’ enhanced site features.
• Biznik: If you hate isolation, need more clients and customers, want to raise your visibility and need help with certain parts of your business, then Biznik might be right for you. While LinkedIn provides a great venue to seek new work, Biznik is for sharing ideas online and face-to-face.
• Cofoundr: This community for entrepreneurs offers a global environment for entrepreneurs to find co-founders, to build teams and to get advice. This is a public beta offering, so getting in on the ground floor might appeal to your entrepreneurial spirit.
• DreamStake: This is a collaborative platform for “creative entrepreneurs” who want to meet up with other talented individuals with experience across a wide range of disciplines. Find funding, legal and marketing expertise and software and design development skills at this site.
• Ecademy: Create new contacts and friends, market your business for Google visibility, share your knowledge for opportunities to meet others and build your business with unlimited advertisements in the Marketplace.
• Entrepreneur Connect: Create a profile, share ideas and make connections without feeling pressured to self-promote (which is discouraged at any rate). You also can create or join groups to network, create dynamic business-to-business relationships and get your creative juices flowing.
• Fast Pitch: Fast Pitch provides a “one-stop shop” for networking and marketing. Increase your online presence with a 60+ page manual that shows you how to use Fast Pitch to its fullest potential.
• Go BIG Network: Billed as the “Biggest Community of Startup Companies,” this social networking site offers ways to build a business plan, find funding, services and mentors. Think of this site as a Grand Central Station for entrepreneurs.
• PartnerUp: This is another networking site for small business owners that offers material on how to build your business, learn more about being in business and opportunities to find a new business and even properties for sale or lease.
• Perfect Business: Get the education and resources you need to succeed in business along with a venue that promotes meeting thousands of entrepreneurs, both novice and expert. Use this site to find potential business partners, clients and mentors.
• Ryze: This social media platform provides a free networking-oriented homepage for you to use to make quality business contacts, deals and connections with clients, peers and friends.
• StartupNation: This is an entrepreneur-to-entrepreneur site that helps self-starters get off the ground, market and build a business. This site also welcomes franchise owners.
• StartupSpace: Develop a profile page for your business and invite friends to network. You can develop a blog, a group and/or a discussion and upload and share videos about your business and interests at this social network platform.
• The Funded: This is an online community filled with entrepreneurs who research, rate and review worldwide funding sources. Share terms of service sheets, assist others with finding start-up funds and ask for help for your venture.
• Upspring: Use this social media platform to promote your company and to increase offline sales, to develop new B2B contacts and to profile your business for online visibility.
• Vator.tv: If you want to expand your video exposure beyond YouTube, try this social platform on for size. This is a place for emerging companies to showcase and market their goods and/or services. Get feedback; join the community and share news while meeting new entrepreneurs and customers.
• Young Entrepreneur: If you’re a young entrepreneur, join over 50,000 other members to discuss start-up issues and more in forums, through blogs and by private messages.
• Xing: Manage your business contacts along with seven million other members to this site. You receive a profile, a personal home page and messages as well as special limited offers on travel, electronics and more.